Deaf Services Lottery Case Study
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fullwidth=”off” specialty=”off” background_color=”#ffffff” inner_shadow=”off” parallax=”off”][et_pb_row][et_pb_column type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]The Challenge
Deaf Service Lottery runs 7 lotteries per year. Each lottery has a prize value of $500k+. Direct marketing is becoming increasing competitive with more complex and varied interactions with potential clients and customers. What has worked in the past, may not work in the future and marketers are turning to more sophisticated data mining and machine learning techniques to maintain and increase profitability.
Deaf Services Lottery needed to improve their insights into marketing campaign performance, campaign targeting, call centre performance and demographics and trends. They had cumbersome and inefficient reporting processes that had analysts rangling data rather than analyzing it.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]The Solution
Deaf Services Lottery built a data warehouse using Dimodelo Data Warehouse Studio. Data is extracted from their Lottery management system, CRM, and PABX on a nightly basis and loaded into the data warehouse. The sales information is used to construct complex customer status balances including RFM (Recency, Frequency, Monetary) categorization. This along with customer demographics is used to better target campaigns and derive daily sales projections.
Dimodelo Solutions continues to work with the Deaf Services Lottery to incrementally enhance their data warehouse and Business Intelligence solution.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fullwidth=”off” specialty=”off” background_color=”#353535″ inner_shadow=”off” parallax=”off”][et_pb_row][et_pb_column type=”1_4″][et_pb_number_counter admin_label=”Number Counter” title=”Staging Tables” number=”39″ percent_sign=”off” background_layout=”dark” counter_color=”#2ea3f2″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_number_counter][/et_pb_column][et_pb_column type=”1_4″][et_pb_number_counter admin_label=”Number Counter” title=”Dimensions” number=”14″ percent_sign=”off” background_layout=”dark” counter_color=”#2EA3F2″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_number_counter][/et_pb_column][et_pb_column type=”1_4″][et_pb_number_counter admin_label=”Number Counter” title=”Facts” number=”9″ percent_sign=”off” background_layout=”dark” counter_color=”#2EA3F2″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_number_counter][/et_pb_column][et_pb_column type=”1_4″][et_pb_number_counter admin_label=”Number Counter” title=”Days” number=”39″ percent_sign=”off” background_layout=”dark” counter_color=”#f2622e” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_number_counter][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fullwidth=”off” specialty=”off” background_color=”#2ea3f2″ inner_shadow=”off” parallax=”off”][et_pb_row][et_pb_column type=”1_2″][et_pb_text admin_label=”Text” background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Deaf Services Lottery can now:
[/et_pb_text][et_pb_blurb admin_label=”Blurb” title=”Improve the productivity of staff” url_new_window=”off” use_icon=”on” font_icon=”%%92%%” icon_color=”#ffffff” use_circle=”off” circle_color=”#2caaca” use_circle_border=”off” circle_border_color=”#2caaca” icon_placement=”left” animation=”right” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Very quickly develop new business analyse on demand.
[/et_pb_blurb][et_pb_blurb admin_label=”Blurb” title=”Improve Campaign targeting” url_new_window=”off” use_icon=”on” font_icon=”” icon_color=”#ffffff” use_circle=”off” circle_color=”#2caaca” use_circle_border=”off” circle_border_color=”#2caaca” icon_placement=”left” animation=”right” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Use the data warehouse as the source for predictive analytics related to customer propensity to buy, lapse, attrite etc.
[/et_pb_blurb][et_pb_blurb admin_label=”Blurb” title=”Timely Performance measures and KPIs” url_new_window=”off” use_icon=”on” font_icon=”” icon_color=”#ffffff” use_circle=”off” circle_color=”#2caaca” use_circle_border=”off” circle_border_color=”#2caaca” icon_placement=”left” animation=”right” background_layout=”dark” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Provide Board reports on key performance indicators related to lottery profitability and the drivers of profitability.
[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″][et_pb_cta admin_label=”Call To Action” title=”The Results Were Amazing” button_url=”https://www.dimodelo.com/request-a-demo” button_text=”Request a Demo” use_background_color=”off” background_color=”#2ea3f2″ background_layout=”dark” text_orientation=”left” url_new_window=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″]Find out how Dimodelo Data Warehouse Studio can save you time and money on your Business Intelligence project.
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